What is a DBA Name?
DBA stands for "doing business as." It is also known as a trade name, assumed name, or fictitious name. A DBA name is used when a business owner wants to operate under a different name than their legal name.
Why Get a DBA Name?
There are several reasons why a business owner in Wisconsin may want to get a DBA name. The most common reasons include:
- **Branding**: Having a DBA name allows a business owner to establish a separate brand identity for their business, aside from their personal name.
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- **Professionalism**: Using a DBA name can make a business appear more professional and established.
- **Legal Protection**: Registering a DBA name ensures that no one else in Wisconsin can use that name for their business.
- **Domain Names:** A DBA name allows a business owner to register a domain name, which is not possible with a legal name.
How to get a dba name in wisconsin
In order to legally use a DBA name in Wisconsin, you must register it with the Wisconsin Department of Financial Institutions (DFI). Here are the steps to register a DBA name in Wisconsin:
Step 1: Choose a Name
Before starting the registration process, you must choose a name for your DBA. It's important to choose a unique and memorable name that accurately represents your business. You must also ensure that your chosen name is not being used by another business in Wisconsin.
Step 2: Check Availability
To check if your chosen name is available, visit the Wisconsin Circuit Court Access website: http://wcca.wicourts.gov/index.xsl.
Enter your chosen DBA name and search for any other businesses in Wisconsin using that same name. If there are no results, your chosen name is available.
Step 3: Complete the Registration
Once you have verified that your DBA name is available, you can complete the registration process with the Wisconsin Department of Financial Institutions (DFI). You can register your DBA name by mail or online.
#By Mail
To register by mail, you need to complete the one-page registration form and mail it, along with a $15 fee, to the DFI. You can download the form from the DFI website: https://www.wdfi.org/kc/forms/dfi-db-280.xlsx.
Make sure to include the following information on your registration form:
- Your chosen DBA name
- Your legal name
- Your business address
- Your phone number
- Your email address
#Online
To register online, visit the DFI website: https://www.wdfi.org/apps/CorpDBLookup/dbaSearch.aspx.
Create an account with the DFI and complete the online registration form. You will be asked to provide the same information as in the mail registration process.
Step 4: Publish Notice
Once your DBA name is registered with the Wisconsin DFI, you must publish a notice of the registration in a local newspaper. You must publish the notice within 30 days of registering your DBA name.
The notice must include:
- Your legal name
- Your new DBA name
- Your business location
- Contact information for your business
Step 5: Renewal
In Wisconsin, DBA names must be renewed every five years. To renew your DBA name, you must submit a renewal form to the DFI and pay a $15 fee.
Conclusion
Getting a DBA name in Wisconsin is a simple process that requires choosing a name, checking availability, and completing the registration process with the Wisconsin Department of Financial Institutions. By following these steps, you can legally operate your business under a separate name and establish a unique brand identity.
Remember, registering a DBA name is just one step in starting a successful business in Wisconsin. For more information on starting and growing a business in Wisconsin, visit the Wisconsin Small Business Development Center: https://www.wisconsinsbdc.org.
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